They recommend a regulatory framework based on a multiple licensing model, allowing multiple operators to obtain business-to-customer licenses. To protect players and promote a safe gambling environment, the EGBA urged French authorities to reassess the existing ban on online casino games. Despite a clear demand in France for these games, many of these sites operate outside of French laws, lacking player safety measures and legal recourse, including self-exclusion options. The study by PwC found that online casino sites, particularly those offering slot games, contribute significantly to France's online black market. The association expressed concern over the black market's engagement with vulnerable and high-risk players, who are believed to have generated 79% of the unlicensed GGR. The EGBA noted that France, being a major European gambling market, is one of the two EU countries to prohibit online casino games, thereby fostering a black market with inherent risks. This figure accounts for nearly half of France's regulated online gambling revenue and is primarily attributed to players opting for online casinos, a segment still unregulated under existing French gambling laws. The study highlighted that approximately 3 million French players, from a total gambling population of 9 million, frequented illegal websites, leading to an estimate that France's online gambling black market could be worth up to 1.5 billion euros ($1.62 billion) per year in gross gaming revenue (GGR). The call follows a study commissioned by the Autorité Nationale des Jeux (ANJ), France's Unified Gaming Authority, which raised alarms over the extent of illegal gambling. Responding to growing concerns about French gamblers' exposure to illegal market activities, the European Gaming and Betting Association (EGBA) has urged the country's authorities to advance discussions on regulating online casino games.

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